Yeti sues more competitors over ‘confusingly similar’ coolers

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Yeti Coolers LLC is going on the offensive again to protect its position in a crowded consumer goods niche. The Austin-based maker of coolers and tumblers filed federal lawsuits March 24 against Axis Cups and Bayou Ice Boxes over their “confusingly similar” products, the Austin American-Statesman reports. Yeti is seeking monetary damages and wants Axis, based in Livingston, about 70 miles northeast of downtown Houston, and Bayou Ice Boxes, based in Irvington, Alabama, to recall and redesign their…


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