The $500K scoreboard is obvious, but the value isn’t

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A half-million dollar scoreboard at a local high school football field can be hard to miss.

But, an East Texas school district can’t present hard facts to justify the jumbotron’s value.

The issue arose in April when Spring Hill Athletic Director and head football coach Kelly Mercer joined Superintendent Steven Snell in presenting  a $490,526 jumbotron package to trustees.

The Nevco Scoreboards crafted 20-by-32 foot digital display would include a 7-by-10-foot electronic marquee to broadcast announcements and district highlights, according to the Longview News-Journal.


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The scoreboard would be the latest jumbotron in East Texas, including one in Carthage that went up in 2012 with a $750,000 price tag. Snell said the board will be paid for by refinancing a 2008 bond, which came with zero interest but is marked for other projects.

And, Snell said, advertising would help the district pay for the scoreboard, but didn’t provide any hard numbers to back the assertion.

Trustee Karen Wright tried to put some points on the board for the opponent, saying the math doesn’t made sense and the board would be unlikely to pay for itself.

But, the board blocked Wright’s attempt, voting 6-1 to work with Nevco to build the new board near Spring Hill’s ticket booth.

Scroll through the gallery above to see the largest video screens in the world


1 Houston

Houston News & Search

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