Steer bring in big bucks at Rodeo auction

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The top steer sold for $345,000 Saturday at the Junior Market Steer champion selection at the Houston Livestock Show and Rodeo.

Jagger Horn, 15, was stunned when the judges slapped the flank Friday night of “Playa” – the easygoing 1,283-pound Charolais steer he has lovingly tended for more than a year. “What’s going on?” he remembered saying. “This is awesome.”

That slap, given under the glare of the lights and surrounded by a crowd of more than 64,000 people at NRG Stadium, meant Playa was the grand champion steer at this year’s RodeoHouston.


The 2002 record of $600,001 for a grand champion remains untouched.

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Jagger, from Anson and a member of the Abilene school district’s FFA chapter, will earn at least $75,000 from the win.

Stock Martin’s 1,339-pound steer, the reserve grand champion, sold for $330,000 Saturday. The Hereford teen will take home a $40,000 prize for the sale of “Other Cross.”

Country music star Zac Brown joined the scrum, drawing cheers from the crowd as he raised his yellow placard again and again.

His group’s bid was the last one standing when the price reached $330,000, ending the second most-anticipated auction of the day. He recalled his days in FFA as a youth as he took the stage to applaud Stock Martin, a 16-year-old from Hereford who spent more than a year preparing the 1,339-pound steer for the livestock big leagues.

“I know how important it is,” Brown said. “It gives (kids) traits they’ll be able to carry on for the rest of their lives.”

The record for a reserve champion was set at $365,000 in 2001.

>>>Scroll through the gallery to see photos that make you want to put on your boots and go to RodeoHouston


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