One Day in Houston

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The Greater Houston Convention and Visitors Bureau (GHCVB) received a coveted 2008 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign. Winners of the award were recognized during the 2008 Silver Anvil Awards Evening held June 5 at the Equitable Tower in New York.

The GHCVB, along with video partner Zen Film, received a 2008 Bronze Anvil Award of Commendation in the External Video category for its 12-minute documentary, One Day in Houston. This film was created to authentically showcase Houston, but quickly took a life of its own and became the launch pad for Houston’s first global image campaign, My Houston.

“The Bronze Anvil Award of Commendation annually celebrates the growing scope, creativity and strategic importance of public relations tactics, and represents an extremely high level of tactical achievement in the public relations industry,” said Arthur Yann, 2008 Bronze Anvil Award committee chair. “The outstanding work done by the GHCVB is a proud accomplishment that is truly deserving of this national recognition from its industry peers.”

The Bronze Anvil Award of Commendation was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Awards of Commendation are possible in 63 categories and subcategories, including Media Relations, Newsletters, Web Sites, Feature Stories, Press/ Media kits, Podcasts, Word-of-Mouth and Blogs.

Entries are judged by teams of PRSA members — and others who have specific category expertise — across the country. Up to two Bronze Anvil Awards of Commendation may be earned in each category or subcategory. No Award of Commendation is bestowed in those categories where the judges feel the entries do not rise to standards set forth for the award by PRSA.


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